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The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up

BOOKMARK ARTICLE
The store is drenched in the brand’s signature blue hue. - Courtesy of Ikea
A checkered floor, mimicking the product’s woven fibres, brings visual texture to the interior. - Courtesy of Ikea
The pop-up store is dedicated to Ikea's function-turned-fashion staple: the Frakta Bag. - Courtesy of Ikea

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Ikea’s Oxford Street pop-up, Hus of Frakta, celebrates the brand's iconic blue Frakta bag in a space firmly rooted in the local context.

Key features

In anticipation of Ikea’s London fla

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