Is low-tech retail a needed counterbalance to the digital? How Nike’s ISPA is looking forward

If the popularity of escape rooms has indicated anything, it’s that mobile phones have not completely eradicated the excitement in solving problems using quick logic and readily available objects and materials. An in-store installation for Nike’s
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
Can brilliant brick-and-mortar design bring in the big bucks?

Openings: Immersive exhibitions and flagships galore

Openings: A Côte d'Azur casino, Printemps lands in New York and more

The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up

In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together
-thumb.jpg)
Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty
Cynthia-Ammann_01-thumb.jpg)
Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more

From gorp to grime, these 4 retail spaces embrace rougher textures as a foil for the sleek

Crosby Studios shows retail is a point of brand immersion with Camperlab’s first flagship
