Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty

The store is located at the intersection of two streets, with its façade defined by large, arched windows and red bricks. - Courtesy of Ader Error

Upon entering the store, visitors are immersed in a bright, futuristic scene defined by silvery white tones and metallic surfaces. - Courtesy of Ader Error

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Client

Ader Error

Location

82 Seongsui-ro, Seongdong-gu, Seoul, South Korea

Ader Error sacrifices window merchandizing in its renovated Ader Seongsu Space, instead prioritizing a gallery-like shop floor to keep customers coming back.

Key Features

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