Digital? Physical? Phygital? Snøhetta does it all for a Norwegian fashion house

Collaborations between fellow Norwegians Snøhetta and fashion house Holzweiler date back to 2017, when the latter commissioned the former to design a pop-up store for Paris Fashion Week. Snø
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Retail
An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami

AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims

Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship

Openings: See the latest from Supreme, Dior and more

A restrained design language allows the ceremony of coffee-drinking to take centre stage

Customer comfort is central at a Taiwanese café where lingering is encouraged

What retailers can do to cultivate conscious consumerism

How Glossier used a product launch to make perfume discovery experiential

This retailer integrates tactile features to connect with shoppers
