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Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship

BOOKMARK ARTICLE
The all-glass façade features a striking relief interpretation of the loong Chinese dragon and textured Mount Everest landscapes. - SFAP
The Bosideng flagship store unfolds as a four-chapter retail narrative, centring on the theme 'Relentless Journey Toward Dream Peaks'. - SFAP
The space establishes the brand's cultural identity while creating a modern, futuristic presence in Beijing's fashion hub. - SFAP

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Design
39 Thirty Nine
Floor Area
606 sq-m

39 Thirty Nine brings Bosideng's brand ethos to life through a dramatic, narrative-driven space that blends Chinese heritage, extreme environments and futuristic sensibilities.

Key features

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