Enjoy 2 free articles a month. For unlimited access, get a membership now.

Revenue optimization often underpins retail design, but not at Longchamp’s lounge-like shop

BOOKMARK ARTICLE
Longchamp’s New York City boutique was revisited and reimagined by Heatherwick Studio, who originally designed the space in 2006. - Courtesy of Longchamp
Central aspects of the original design, such as the central staircase sculpted from a cascade of steel ribbons and recently adorned in Longchamp’s energetic shade of green, were maintained and updated. - Courtesy of Longchamp
Prioritizing elements inspired by lounges and galleries instead of traditional product displays encourages shoppers to slow down. - Courtesy of Longchamp

1 / 9

Deprioritizing traditional displays in favour of spaces that encourage extended engagement with the brand characterizes Longchamp’s SoHo boutique.

Key features

Longchamp’s New York City

Create a free account to read the full article

Get 2 premium articles for free each month