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How a Hangzhou furniture retailer is adding relaxation to the shopping experience

BOOKMARK ARTICLE
Yatofu Creatives drew inspiration from a garden terrace for furniture brand Jianze’s showroom at Bir Land, a commercial culture and art centre in Hangzhou. - Wen Studio
The designer sought to connect the 80-sq-m rectangular space with the surrounding commercial centre and connect occupants with natural scenery, to create a relaxed atmosphere. - Wen Studio
This was achieved by opening up the front and back façades and adding fully retractable floor-to-ceiling glazed doors. - Wen Studio

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Client
Jianze
Floor Area
80 sq-m

More akin to a living room than a retail space, the Jianze showroom in Hangzhou tests an informal – yet effective – mode of furniture retail.

Key features

Yatofu Creatives drew insp

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