Bold use of negative space gives clothing the floor at a Melbourne boutique

Pattern Studio's 320-sq-m Melbourne flagship spans two floors on a prominent Collins Street corner. - Tom Ross

The design team inherited a recently refurbished space and chose restraint over reinvention, minimizing waste while maximizing impact. - Tom Ross

At the heart of the minimalistic space stands a Colosseum-inspired footwear rotunda: a whirling, ice-blue display invites 360-degree shopping. - Tom Ross

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Location

80 Collins St, Melbourne VIC 3000, Australia

Client

Above the Clouds

Design

Pattern Studio

Floor Area

320 sq-m

When the product is loud and vibrant, the space shouldn’t compete but, rather, elevate and emphasize. Pattern Studio’s design for Above the Clouds’ does just that.

FRAME’s take

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Bold use of negative space gives clothing the floor at a Melbourne boutique

Bold use of negative space gives clothing the floor at a Melbourne boutique

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Bold use of negative space gives clothing the floor at a Melbourne boutique

Create a free account to read the full article

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