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Highsnobiety's first physical outpost uses Berlin’s industrial past to achieve narrative-driven retail

BOOKMARK ARTICLE
The Berlin outpost signals Highsnobiety’s first entrance into bricks-and-mortar retail, following its reputation as a trend-setting magazine, online publication and marketplace. - Clemens Poloczek
The move underscores the importance of a context-driven space for narrative-driven retailing. - Clemens Poloczek
With contemporary brands such as Wales Bonner, Acne Studios, Jacquemus and its own collection, it aims to be a space for Highsnobiety's community to interact with new trends. - Clemens Poloczek

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Highsnobiety's Berlin store fuses contextual city elements with industrial aesthetics.

Key features

The Berlin outpost signals Highsnobiety’s first entrance into bricks-and-mortar retail

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