Engagement through emotion: this beverage brand's experience centre taps into everyday comforts
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Location
Hangzhou, Zhejiang, China
Design
Spacemen Studio
Interactive & Digital Media Consultant
Floor Area
6,000 sq-m
Joyoung, a top producer of automatic household soy milk machines, opened an immersive brand experience in Hangzhou, China, aimed at creating community connection surrounding the
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