Bye retail fatigue, hello retail respite. This retailer is using tech to boost in-store wellbeing

For technology store EE Studio’s new flagship, YourStudio and Dalziel & Pow collaborated to create a digital and physical immersive experience. - Courtesy of YourStudio

The retailer sells a range of technology aligned with the ‘smart home’, from gaming systems and entertainment to optimizing work-from-home setups. - Courtesy of YourStudio

To articulate the range of the technology, the store’s design employs augmented reality, screen content, digital tools and multi-sensory installations. - Courtesy of YourStudio

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Location

1081 Ariel Way, London W12 7GF, UK

Design

YourStudio, Dalziel & Pow

Client

Studio EE

EE Studio's new London store is complemented by a Digital Spa, a space which uses technology to cultivate a sense of respite in the highly sensorial environment.

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