A Seoul outpost of department store The Hyundai cleverly targets different demographics
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Yeoui-daero, Yeongdeungpo-gu, Seoul, South Korea
Design
Client
Lighting Design
Floor Area
9,552 sq-m
Can demographic-specific retail environments compete with algorithm-powered shopping? The Hyundai Department Store dips its toes into spatial personalization with Burdifilek&rsqu
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