An iconic Italian furniture manufacturer explored the intersection of innovation and brand history through modern, tech-informed materials and heritage craftsmanship, timeless design and forward-thinking features.
Cover and above: Ottavio Tomasini
#PedraliShiftingPerspectives transported Salone del Mobile visitors to a living space that was at once decidedly contemporary and tethered to the brand's 62-year history.
In the sprawling Salone del Mobile landscape, Pedrali’s stand, #PedraliShiftingPerspectives, emerged as a masterclass in spatial storytelling. The Italian furniture manufacturer's 36th appearance at design's most influential global stage was for more than mere product showcase. It was a statement on how design can and must evolve to meet tomorrow's challenges – while remaining deeply human-centred, of course.
Stretching across 1,000 sq-m in Hall 24, the DWA Design Studio-designed environment drew inspiration from John Entenza’s revolutionary Case Study Houses Program. Launched in the 1945 issue of Arts & Architecture, the programme was America's post-war experiment in accessible, innovative residential architecture. The parallel feels deliberate; just as those mid-century architects reimagined domestic living, Pedrali is re-examining what it means to design for a contemporary space.
Photo: Ottavio Tomasini
Distinctive formal elements and strong architectural dimension defined Pedrali's sweeping 1000-sq-m stand at the fair.
‘Today more than ever, we are driven to reflect on how architecture and design can evolve in a sustainable and innovative manner,’ Pedrali stated. And, too, driven to create with people truly in mind. These sentiments, undeniably important ones, were echoed across the fair as editors Kayla Dowling and Chieri Higa noted in their reportage from Milan.
The architectural narrative unfolded through precise geometric patterns created by a grid of beams and pillars beneath a flat ceiling emphasizing horizontal continuity. Semi-transparent walls created an almost cinematic interplay between solid and void, interior and exterior. Traditional boundaries gave way to fluid transitions that mirror contemporary living patterns.
Though decidedly contemporary and essential for modern living, Pedrali’s showcase was rooted in heritage. This year carried special significance, as the brand rang in 62 years of manufacturing and two decades of craftsmanship at its wooden furniture manufacturing facility in Manzano.
Photo: Ottavio Tomasini
Designed for Pedrali by CMP Design, the Coney collection's vibrant hues and clean lines popped amidst the rich fauna in the outdoor environment of the brand's 'green project'.
New products and new collections marked the anniversary. Sofas, armchairs, lamps, tables and sideboards all made their debut. Palettes – both colour and material – leaned natural, earthy. Their ‘green project’, which incorporated lush plant life into the installation of the brand's outdoor furniture, aimed to enhance ‘the link between humans, nature and architecture', and the presentation intimated visitors were in a true living space. Griante, Pedrali’s first wooden chair designed by CMP Design specifically for outdoor use, was on display. The chairs reinterpret traditional woven seating through a modern lens, combining weather-resistant FSC® C114358-certified Iroko wood with handwoven, recyclable polypropylene yarn belts. Fair-goers could also get a glimpse of the collection's indoor version crafted from ash wood. Patrick Jouin's Opale armchair, also featured in #PedraliShiftingPerspectives, captures this philosophy with a fluid, organic shape.
The company's green credentials stretched far beyond aesthetics. Both surface and essence bore marks of sustainability and futureproof design. Optimized material consumption, resource rationalization and modular construction defined #PedraliShiftingPerspectives. Complete disassembly and reuse were possible, easy even; these approaches aligned with the brand's broader environmental ethos of FSC®C114358-certified sourcing, water-based coatings composed of mainly plant-derived resins and verified carbon footprint management.
Photos: Ottavio Tomasini
The Griante collection, made from fully-recyclable materials, and the Blume sideboard, designed by Sebastian Herkner, are prime examples of Pedrali's expertise as a manufacturer of wooden furniture.
Innovation in lighting took centre stage at Euroluce, and Pedrali kept perfect pace with other exhibitors. Japanese designer Yusuke Kawai's Kawara lighting system stood out with elegant modularity. Named after traditional Japanese roof tiles, its extruded aluminium elements can be configured as pendant, horizontal, vertical or floor versions – or even an iteration with a single, continuous element – with adjustable modules connected by small joining rings that direct light with precision. In it, technical functionality becomes refined aesthetic. Filicudi – Andrea Pedrali's rechargeable lamp with dual-purpose design presented at #PedraliShiftingPerspectives – transforms into a watertight flower vase while its diffuser charges. In a world with an increasingly disposable attitude, products must be nimble and adaptable; they must be timeless. Pedrali’s commitment to objects that transcend single-function limitations, however, remains strong.
Photos: Ottavio Tomasini
Brilliant lighting solutions, like Filicudi and Kawara, illuminated the space, while the Pedrali Materials Library, designed by DWA Design Studio, introduced visitors to the textiles and fabrics that define the brand's material palette.
As visitors discovered across Pedrali’s Salone del Mobile 2025 presentation, the brand's DNA lies in this intersection of craft tradition and forward-thinking innovation. Pedrali Shifting Perspectives really did what it said on the package: it presented a future of furniture manufacturing that balances aesthetics and functionality, heritage and environmental responsibility.
