Enjoy 2 free articles a month. For unlimited access, get a membership now.

How can you launch a fashion collection using art installations? Ask Adidas

BOOKMARK ARTICLE

In the age of the brand ambassador, designers need to take care in mixing personalities with products. So said Alice Yekyung Yoo of Urbantainer, the office responsible for Past Empowers Future, an Adidas pop-up exhibition in South Korea. ‘The exhi

Create a free account to read the full article

Get 2 premium articles for free each month