Yongjoon Choi

In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together

A Seoul eyewear shop’s tactful renovation delivers effective retailing in a small space

Accessories brand Polène’s first Seoul retail outpost is an homage to leather

An in-store gallery boosts the spatial experience at 032c’s inaugural Seoul outpost

Can play revive department stores? See Hyundai’s latest kid-friendly store
