Can play revive department stores? See Hyundai’s latest kid-friendly store

Studio Minwoo designed the Moka Plus kids lounge at the Hyundai Daegu department store in Daegu, South Korea. - Yongjoon Choi

Entering the 145-sq-m space is a Jaime Hayon ‘Thinking Monkey’ sculpture, which sets the tone of the light-hearted space. - Yongjoon Choi

It is designed to facilitate play, immersing children in a diverse and sensorially engaging space and comprises three main spaces: the Creative Lab, Moka Library and Art Lounge. - Yongjoon Choi

1 / 8

Location

2077 Dalgubeol-daero, Jung-gu, Daegu, South Korea

Design

Studio Minwoo

Client

The Hyundai Daegu

Floor Area

145 sq-m

An immersive exhibition space for children was designed by Studio Minwoo at the Hyundai Daegu department store, repositioning the store as a family destination.

Create a free account to read the full article

Get 2 premium articles for free each month

Already have an account? Log in

Want to make retail less transactional? Trade white boxes for bold geometries

Can brilliant brick-and-mortar design bring in the big bucks?

Openings: Immersive exhibitions and flagships galore

Openings: A Côte d'Azur casino, Printemps lands in New York and more

The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up

In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together

Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty

Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more

From gorp to grime, these 4 retail spaces embrace rougher textures as a foil for the sleek

Crosby Studios shows retail is a point of brand immersion with Camperlab’s first flagship

Can play revive department stores? See Hyundai’s latest kid-friendly store

Create a free account to read the full article

Related Articles

Want to make retail less transactional? Trade white boxes for bold geometries

Can brilliant brick-and-mortar design bring in the big bucks?

Openings: Immersive exhibitions and flagships galore

Openings: A Côte d'Azur casino, Printemps lands in New York and more

The simplicity and accessibility of Ikea's iconic tote becomes a shoppable, cerulean pop-up

In Seoul, a tiny dessert shop uses the sidewalk to bring a big community together

Is the shop window dead? This store forgoes classic retail layouts to cement customer loyalty

Openings: The Solar Biennale rises, %Arabaica coffee in Cairo and more

From gorp to grime, these 4 retail spaces embrace rougher textures as a foil for the sleek

Crosby Studios shows retail is a point of brand immersion with Camperlab’s first flagship

INFO

COMPANY

SERVICE

subscribe to our newsletters