Enjoy 2 free articles a month. For unlimited access, get a membership now.

An in-store gallery boosts the spatial experience at 032c’s inaugural Seoul outpost

BOOKMARK ARTICLE
Gonzales Haase AAS explores colour dynamics in the design of 032c’s unique store concept, for the brand’s debut in Asia. - Yongjoon Choi
The space serves both as a clothing store and exhibition space, with the two functions divided distinctly by the bold ‘032c’ red colour. - Yongjoon Choi
The exhibition space, located in front of the floor-to-ceiling windows includes a two-screen video installation by Gonzales Haase AAS, showing the studio’s ongoing research on colours. - Yongjoon Choi

1 / 8

Combining retail and gallery functions, 032c’s debut bricks-and-mortar location in Asia was designed to resonate with the cult-status media and fashion brand’s community.

Key features

Th

Create a free account to read the full article

Get 2 premium articles for free each month