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Wushang Dream Mall International Cinema

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In most movie worlds, the story usually starts in a bustling city.  The theme of the design was therefore ‘The City’, and the designers drew inspiration from the aerial view of cities, presenting the hustle and bustle of cities in a figurative way, in the space that interacts with movies. - Jonathan Leijonhufvud Architectural Photography
There are numbers of ‘boxes’ in rectangular or trapezoidal shapes on the ceilings and walls, extending in various heights and angles into the space. - Jonathan Leijonhufvud Architectural Photography
The luminaires were concealed, only the light illuminates the straight gaps between the ‘boxes’, like the flowing and shining streets in cities. - Jonathan Leijonhufvud Architectural Photography
In most movie worlds, the story usually starts in a bustling city.  The theme of the design was therefore ‘The City’, and the designers drew inspiration from the aerial view of cities, presenting the hustle and bustle of cities in a figurative way, in the space that interacts with movies. - Jonathan Leijonhufvud Architectural Photography

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Entertainment Venue
8.34
7.01
8.54
6.37
7.57
Tugba Okcuoglu
Tugba Okcuoglu Creative Concept and Customer Experience Developer at Ingka Centers
Astonishing interiors especially fo...
7.23
2.79
7.67
3.53
5.31
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
Love the background concept but fee...
7.81
3.73
7.9
6.31
6.44
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
This interior is so outstandingly u...
10
10
10
9
9.75
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
this is super cool ! love the risk...
8
6.5
8.5
5
7
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
7.5
5
8
5
6.38
Jorge Mendez Caceres
Jorge Mendez Caceres Creative Director at BDG Architecture & Design
This project is incredible, It feel...
9.56
9.93
9.65
6.49
8.91
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
9
6
9
5
7.25
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
8
6
8
7
7.25
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
7.99
6.94
8.31
7.51
7.69
Adi Utama
Adi Utama Global Office Development at JetBrains
9
9
9
5
8
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
10
9.08
10
9.47
9.64
Jason Chan
Jason Chan Founder at Jason Design Group
6.61
7.23
7.02
5.88
6.69
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
Unique experience in a monolithic a...
8
8
8
6
7.5
Liyun Hao
Liyun Hao Founder and Design Director at EVD
8
8
8.54
8
8.14
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Entertainment Venue of the Year
8.52
7.01
8.76
6.37
7.66
Serge-Laurent Haelterman
Serge-Laurent Haelterman Creative Director at Creneau International
8.5
7.01
9
6.37
7.72
Jason Steere
Jason Steere MD Brand & Experience at The Social Hub
8.34
7.01
8.54
6.37
7.57
Catalina Soffia Baeza
Catalina Soffia Baeza Creative Director at Yáneken
8.77
7.01
9
6.37
7.79
Ad de Hond
Ad de Hond Founder and Creative Director at ADH.design
feels like a neo brutalist heaven w...
8.65
7.01
8.71
6.37
7.69
Güray Oskay
Güray Oskay Director of Architectural Design at ATÖLYE
8.34
7.01
8.54
6.37
7.57
Client
Hubei Xiang Sheng Yin Xing Entertainment Management
Floor area
7423 ㎡
Completion
2023
Social Media
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In most movie worlds, the story usually starts in a bustling city. The theme of the design was therefore ‘The City’, and the designers drew inspiration from the aerial view of cities, presenting the hustle and bustle of cities in a figurative way, in the space that interacts with movies.

There are numbers of ‘boxes’ in rectangular or trapezoidal shapes on the ceilings and walls, extending in various heights and angles into the space. This is the image of a bustling metropolis with skyscrapers. The luminaires were concealed, only the light illuminates the straight gaps between the ‘boxes’, like the flowing and shining streets in cities. The lounge and concession area here echo the shape of the ceiling, and people can rest on those staggered blocks of seating as they wait for the film to start. Besides, several LED screens on the ceilings and walls show different images of cities’ architecture to enrich the visual effect of the space.

The designers chose marble as the main material to create the interior. The mottled pattern of marble runs throughout the space, with natural stone used for the floor, the walls, the seating and the bar counter. The ceiling, on the other hand, is a transfer of the stone pattern printed onto the metal panel surface. Using metal panels rather than natural stone to create the ceiling was a result of cost control and weight reduction. 

The designers invested a great deal of time and effort in travelling to Shuitou, Fujian Province, the distribution center for stone in China, not only to find stones that fit the design theme of the project, but also to photograph the clear textures of these stones. In order to get the metal panels closer to the real stone color, they kept experimenting to achieve the most ideal result, from the stringent requirements for the shooting surroundings, to the repetitive printing process of metal panels samples. In the end, the lobby space became a blend of metal panels and real marble, making it impossible to tell the difference between where is the real stone and where is the fake one.

The intersecting roads in the city form small plots of land, and the overall space was considered to be divided in this way at the beginning of the design, so you can see the geometry of the ceilings, the walls and the floor with different alignment, as if they were suddenly withdrawn, but with the connection of forming a surface field with each other. The designers applied this approach to the color separation of the tiles on the wall of the walkway as well.

Considering the effect of materials on sound transmission, instead of using natural marble, the designers chose to create the space with marble patterns printed on the cloth. In order to print the stone pattern as close to the natural state as possible on the cloth, several patterns of samples were compared and adjusted to reach the final result presenting in the space.