After leading the charge for the interior design and branding identity for other locations, it was natural that Studio 11 Design, an award-winning firm, was appointed interior designer for the Super Chix project in Richardson, Texas. The look and feel needed to be unique and differentiate Super Chix as a boutique chain-restaurant, reflecting the restaurant’s mantra; natural ingredients and a holistic approach to chicken. The overall design aesthetic is bold and contemporary, utilizing a bright yellow accent color was used for warmth and a welcoming effect. The bright hue also ties the space together, contrasting with a neutral palette of greys and black, making the brand memorable. Additionally, yellow adds energy to all areas of the restaurant, making it perfect for the family-oriented restaurant. The focal point of the main dining area is a large mural wall created by Lou Verne by Studio 11 Design - the firm’s in-house art studio - featuring illustrative hand-painted phrases that tell the Super Chix brand story. The use of various materials and finishes create continuity and interest in the small space, including: polished concrete flooring, warm-hued wood, white painted brick, and custom pendant light fixtures wrapped in rope. A variety of tables and banquettes allow Super Chix to function for lunch and dinner, accommodating multiple seating arrangement options.