OHOUS presents a new generation of national tide brand collection concept space for generation Z trend players. Based on the insight of the brand core, audience needs and market trends, the "racetrack" is taken as the main clue to construct the space scene, and the space design language of strong tension and high recognition is combined with the user-friendly pricing, pressure free shopping and the marketing model of the downward shopping mall.

In the space design of the first floor along the street, the Yongchuang team continued the facade of the previous OLD ORDER POP-UP STORE and retained the "huge shoe" model made of glass steel. A huge turbine spiral staircase rose from the core of the space and spirals upward, forming a sense of internal and external consistency with the "huge shoe".

Metal shutters, large, bright LOGO lights and air ducts frame the entrance to the second floor. The team uses the organic combination of space scene superposition and composite formats to divide the space into "repair area", "exhibition area" and different "brand workshops" to simulate the sense of science and technology inside the circuit.

The display shelves of stainless steel and the exposed concrete wall illustrate the collision of rough and fine, contemporary texture and original texture; Artistic graffiti, as the background color of the wall, expresses the OHOUS attitude rooted in street culture and breaking the rules.

In a sustainable way, the team converted discarded car parts from old car yards into usable resources to build functional elements of the "racecourse". Take the physical space as the carrier of brand awareness and youth culture, and carry the spatial language of scene narration.