Innovation: The Leysen's design strategy store introduces a fresh concept within the jewelry sector by blending traditional royal symbolism with modern design elements. The incorporation of the iris, symbolizing Belgian royalty and spiritual communication, adds a unique touch to the brand identity. Additionally, the use of a youthful color palette and lightweight materials reflects an innovative approach to traditional jewelry store design.

Creativity: The design of the Leysen store demonstrates originality and inventiveness by seamlessly integrating historical royal symbolism with contemporary aesthetics. The decision to utilize the iris as a symbol of both Belgian royalty and spiritual communication showcases creative thinking. Furthermore, the reinterpretation of the brand's traditional blue color scheme with a more youthful and refined approach highlights the creativity of the design team.

Functionality: The Leysen store design prioritizes human needs and experiences by incorporating lightweight materials and modern shapes to create a welcoming and accessible environment for customers. The layout and expression of the brand's story are tailored to fit the traditional style of jewelry stores, ensuring a seamless blend of functionality and aesthetic appeal. Overall, the design focuses on enhancing the customer experience while maintaining the brand's heritage and identity.

Sustainability: the emphasis on lightweight materials suggests a consideration for environmental impact.