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Leysen Jewelry Fashion Store

Kene Design

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Bronze

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.35
6.23
5.65
4.68
5.48
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
8.38
8.67
9.02
7.67
8.44
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
I think I need something more. Even...
5
6
5
4
5
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
6
7
6
5
6
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
Minimalist design to the bone, but...
6
6
7
4
5.75
Jason Su
Jason Su Design Director at HCD Impress
4.74
5.02
4.88
5
4.91
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
8
8
8
6
7.5
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
7
7
8
6
7
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
5.95
6.24
6.24
6.67
6.28
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
6.5
6.8
6.8
6
6.53
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
7.26
7.21
7.55
7.36
7.35
Lin Chen
Lin Chen Founding Partner at Topos Design
5
7
6
5
5.75
Kristen Becker
Kristen Becker Partner at Mutuus Studio
7
7
7
5
6.5
Mohammed Adib
Mohammed Adib Chief Design Officer at Dewan
5.45
6.38
7.02
5.81
6.17

Innovation: The Leysen's design strategy store introduces a fresh concept within the jewelry sector by blending traditional royal symbolism with modern design elements. The incorporation of the iris, symbolizing Belgian royalty and spiritual communication, adds a unique touch to the brand identity. Additionally, the use of a youthful color palette and lightweight materials reflects an innovative approach to traditional jewelry store design.

Creativity: The design of the Leysen store demonstrates originality and inventiveness by seamlessly integrating historical royal symbolism with contemporary aesthetics. The decision to utilize the iris as a symbol of both Belgian royalty and spiritual communication showcases creative thinking. Furthermore, the reinterpretation of the brand's traditional blue color scheme with a more youthful and refined approach highlights the creativity of the design team.

Functionality: The Leysen store design prioritizes human needs and experiences by incorporating lightweight materials and modern shapes to create a welcoming and accessible environment for customers. The layout and expression of the brand's story are tailored to fit the traditional style of jewelry stores, ensuring a seamless blend of functionality and aesthetic appeal. Overall, the design focuses on enhancing the customer experience while maintaining the brand's heritage and identity.

Sustainability: the emphasis on lightweight materials suggests a consideration for environmental impact.