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Joymaison

Yuhi Studio

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JOYMAISON - YUHI STUDIO
JOYMAISON - YUHI STUDIO
JOYMAISON - YUHI STUDIO
JOYMAISON - YUHI STUDIO

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.62
7.20
6.68
5.53
6.51
Laura Guido-Clark
Laura Guido-Clark Founder at Love Good Color
Appreciate the use of bottles as ar...
8.01
8.04
8.04
5
7.27
Nataša Stanaćev
Nataša Stanaćev Founding Partner at Stanaćev Granados
Really loved how the entrance was t...
8
8.5
8
5
7.38
Matthew Senkowycz
Matthew Senkowycz Cofounder at Loom Atelier
The whiskey barrel canopy over the...
6
8
6
5
6.25
Maria Felicitas Navia
Maria Felicitas Navia Founder at OHIO Estudio
I really liked the morphological tr...
7
8
7.94
6
7.24
Hui Xie
Hui Xie Design Director at ACE Design
5.5
5
5
5.5
5.25
Matyas Simonyi
Matyas Simonyi Creative Director at Tom Postma Design
6.09
7.13
6.4
6.19
6.45
Shaikha Al-Sulaiti
Shaikha Al-Sulaiti Founder at Shaikha Al Sulaiti
6.65
7.5
6.8
6.5
6.86
Amalia Ramírez
Amalia Ramírez Founder and Design Director at ar_ea
8
7
8
7
7.5
Roman Vrtiška
Roman Vrtiška Cofounder at Vrtiška & Žák
5.5
6
5
6
5.63
Simon Hamilton
Simon Hamilton Founder at Simon Hamilton Creative
6.59
6.89
6.2
3.34
5.76
Angela Lindahl
Angela Lindahl Cofounder at Yatofo Creatives
6.5
7
6
5
6.13
Alda Ly
Alda Ly Founder and Principal at ALA Studio
6.8
7.3
6.8
5.9
6.7
Lyanne Oosterhof
Lyanne Oosterhof Senior Interior Architect at Mecanoo
6
7
7
5
6.25
Shuhei Aoyama
Shuhei Aoyama Founder and Director at B.L.U.E. Architecture Studio
6
7.5
6.35
6
6.46
Designer
Floor area
190 ㎡
Completion
2023
Social Media
Instagram
Wallcoverings

The project is on the first floor of the outstanding historical "Deyi Building." To better respect the original building and retain its characteristics, the design blends retro, Shanghainese, and Japanese styles. It introduces classic elements of the Japanese Suntory Brewery, symbolizing the friendly exchange between Chinese and Japanese cultures.

The project's door header is made of weather-resistant dark brown steel panels and combined with oversized floor-to-ceiling windows; its color palette and style blend with the historic building, evoking memories of vintage decorative aesthetics and bringing more sunlight into the interior. The distiller has been strategically placed at the entrance, creating a buffer zone while setting the tone of the space.

The circular bar on the first floor separates the space for cigarette cabinets, wine racks, and displays; the sliding window and cigarette cabinet are paired to create the scene and atmosphere of an old Shanghai tobacco store. The wine racks and bar are designed inspired by the barrels of Japanese distilleries, with barrel-style wall-mounted display cabinets and landscape vignettes to restore the flavor of Japanese distilleries for Chinese clients. The interior is dominated by warm colors, and the materials used in the project are taken from nature, echoing the liquor product’s raw materials are originating from the mountains and water. The staircase seems suspended in mid-air, casting dappled light and shadow, transitioning the space of the first and second floors.

The second floor is mainly designed for the product display area and rest area. The design creates a spatial atmosphere by combining array and structure with light and shadow; the wall arranges the wine cabinet; the bottom of the cabinet is suspended, and its lower portion is paved with crushed stone; the second level is partly hollow, and seats beside the fence can view the distiller from different angles; a variety of wines are divided by dark glass, which exhibits a varied texture under the superposition of light and shade. The display cabinets are extended from the public area to the VIP room, combined with plant silhouette screens, defining an exclusive space for VIP customers.