WILD Redefines Nespresso IAPM Boutique: Crafting a Multifunctional and Immersive Coffee Journey
In September 2024, WILD collaborated with Nespresso to redesign the Nespresso IAPM Boutique in Shanghai, creating a unique spatial experience that enhances the brand’s identity. This transformation reimagined the boutique’s window displays and experience zones, highlighting WILD’s expertise in spatial innovation and brand expression.

A Vision for a Multifunctional and Immersive Space
WILD's goal was to turn the Nespresso IAPM Boutique into a versatile, flexible space that stays true to the brand’s core values while offering an immersive customer experience. Understanding Nespresso’s need for innovation, WILD re-envisioned the layout with forward-thinking design concepts, creating an environment that blends functionality with aesthetic appeal.

Modular Innovation: Overcoming Spatial Limitations
WILD took into account the spatial limitations of the boutique and developed a modular design to maximize flexibility. By using mobile track shelving and adjustable lighting, the space can be easily transformed to suit various functions. This approach allows the space to shift from a retail store to an exhibition area, screening room, or private immersive zone. Such flexibility opens endless creative possibilities for future uses.

Immersive Experience: A Journey from Start to Finish
Central to the design was the idea of an immersive experience. WILD meticulously planned every detail, from the window displays to the interactive experience zones, ensuring that every part of the store drew visitors into the world of Nespresso. The seamless transitions between different areas and engaging design elements allow customers to experience Nespresso’s sophistication and craftsmanship in a new, interactive way.

Brand Expression: Diverse Content Presentation
To effectively communicate Nespresso’s brand story, WILD explored a variety of display formats. Integrating coffee culture with artistic themes, the design features art installations and curated exhibitions that bring coffee artistry to life. Every element of the store reflects the brand’s ethos, allowing customers to engage with the brand’s values in an interactive and visually stunning way.

Pushing Design Boundaries: Creating the Future of Retail Spaces
Throughout the process, WILD considered multiple design factors—spatial scale, flexibility, privacy, external connectivity, lighting, and functionality—to ensure the space was both aesthetically pleasing and practical. By harmonizing these elements, WILD elevated Nespresso’s brand image while providing a flexible environment for future exhibitions, events, and customer engagement.

The Nespresso IAPM Boutique now stands as a cutting-edge space that pushes the boundaries of traditional retail design, inviting customers into an immersive coffee experience that can evolve with the brand.