In the initial stage of schematic design, the design team delved deep into Vancouver, finding inspiration from local artists' reimagining of "trees". This re-creation became the primary muse for the design, which seamlessly weaves the urban outdoor cultural artwork into the store. Situated on an L-shaped site, the store features a facade crafted from gray rocks embedded with glass. Employing bold design techniques, this composition not only creates a striking visual effect but also demonstrates the brand’s distinctive and memorable identity.

The design captures the essence of a natural mountain. A luminous installation in the shape of the brand's skeleton logo is placed on the rugged surface, forming a unique brand atmosphere in the external environment to invite customers into a setting that encapsulates the spirit of Vancouver's mountains and forests. In this two-story store, the first floor is designed as a dedicated space for the professional rock climbing and hiking series – an area suited for mountain and forest-themed scenarios.

Meanwhile, the second floor is curated as an urban life product area for the 24 Collection, the VEILANCE Series, and in-store sharing sessions on mountain skills. Throughout the entire space, elements of rocks, trees and wood grain are incorporated into the mountainous backdrop to express the brand DNA of ARC'TERYX. A combination of ambient lighting and localized lighting for products contributes to the creation of distinct atmospheres in different areas through the interplay of warm and cold tones.

The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature – a perseverance that resonates with the spirit of ARC'TERYX, which aims to break through limits and keep reaching upwards. A customized irregularly shaped rock platform erects in the display area, complemented by a rust-colored metal wall featuring tree branch silhouettes, echoing the overarching theme of "trees" in the store.

The concept of tree holes is also applied to the first floor, where each scene draws inspiration from nature, catering to the desires of outdoor enthusiasts. This space is primarily dedicated to the outdoor product line for young people, which is also available for the release of special merchandise in the future. The overall space emphasizes the harmonious blend of an outdoor feeling and a sense of technology. Display installations are crafted with acrylic and metal materials and mirror the forms of production line equipment. This choice seeks to spotlight the brand’s dedication to research and development and its modification techniques, while paying homage to its outdoor spirits.