The architectural design of the Dresswall booth at Salone del Mobile 2025 is configured as a dynamic geometric space, an invitation to explore the brand's solutions.

Entirely constructed with the Dresswall ecosystem, the booth embodies the company's philosophy of modular, sustainable, and reusable design: each component is easily assembled, disassembled, and transported, minimizing environmental impact thanks to its ability to be reconfigured for future events and permanent installations.

The main structure is defined by a white and luminous, almost ethereal perimeter, which frames a central colored core with a strong visual impact. Lighting defines the atmosphere: on the ceiling, the new Dresswall Grids system interacts with the uniform and bright light of Dresswall Lights. The walls, also illuminated, showcase the Dresswall Stripes slat system in its new raw aluminium finish. This finish, in addition to promoting simplified recycling and an elegant patina over time, stands out for its rich tactile depth, made even more interesting by the intrinsic marks of the production process.

At the centre of the booth, a cylindrical element covered with vertical slats captures the eye with dynamic and animated backlighting, creating a focal point that contrasts with the linearity of the perimeter structure.
This volume offers a surprising acoustic experience, with a noticeable reduction in ambient noise thanks to the integrated Dresswall Acoustics walls, demonstrating the effectiveness of the panels in creating acoustically comfortable isolated environments. Closing the cylinder, a large, dimmable circular luminous surface highlights the brand's ability to create customised and scenographic shapes with its products. Below it, an exhibition table made of Dresswall XYZ profiles presents the Dresswall Stripes slat system
in its components and finishes.

Around the cylinder, vertical elements and panels illustrate the applications of Dresswall Visuals, combining aluminium profiles, fabrics, printable surfaces, and graphic patterns that demonstrate the expressive possibilities offered by the materials and the customizability of the Dresswall system.

The wooden flooring contributes to creating a sense of warmth and naturalness, in contrast with the modernity of the metallic finishes and lighting. The overall design of the stand is a balance between clean geometric shapes, a bold use of light and colour, and a clear communication of the Dresswall system's potential.

After the Salone exhibition, the booth was reconfigured for the company showroom, proving the reusability of Dresswall products, which transform a temporary setup into a long-term sustainable investment.
Every detail of the project reflects Dresswall's commitment to a flexible, customisable, and deeply environmentally conscious design.