Designers extracted local Korean elements and blend them with adidas brand personality, creating a "home of sport" with closer connections and deeper resonance with local customers.

Innovation:
The new facade design language extends the block outline of traditional Korean architecture while seamlessly blending in with the facade of the original building. The concise and clean layers with dynamic lighting effects emerge from the lively streets as a pure and dazzling scenery of Myeongdong.

As the key display area of the adidas Originals, the blue space on the second floor. The large area of classic blue strengthens the spatial layers, and the three-dimensional graphics are another important element. As a way to honor local cultural elements, various traditional patterns embellish the space, such as perforated screens with custom traditional patterns, laminated glass tabletop casting playful shadows, and so on.

Creativity:
The axial symmetrical entrance and the airy feeling of the "atrium" draw inspiration from the layered entry experience of the traditional courtyard. Over to the left-hand side stands the custom footwear wall for the Sportswear series. It again adopts the strip element extracted from the logo, delivering an upgrade from the existing universal footwear wall modules along with an innovative use of material.

The matte vertical metal display shelves are arranged in the same rotation angle, reflecting the signboards on their backside for display window. Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way.

The triangular supporting truss work added to the ceiling track was inspired by stadiums, adding a sense of airiness to the original ceiling design. The varied ceiling treatments effectively create a sense of boundary from above, dividing the open product display combinations on the ground floor almost instinctively.

Functionality:
On the ground floor, the most popular series of products in Korea are displayed close to entry, including sportswear and running, making it convenient for customers to select products according to their habits and needs. Meanwhile, the City Shop and Seoul Lab, which offer services exclusive in the city flagship. Customers can find special limited editions of Seoul and DIY customized products.

Digital interactive screens found on many vertical surfaces encourage customer interaction and provide product guidance. In addition, a large built-in interactive digital floor is tucked under the central staircase. When someone steps on the digital floor, the displayed pattern will change accordingly. While appearing as an abstract picture at close range, it is actually a video when viewed from the upper floor.

Sustainability:
The fitting room on the ground floor providing better privacy for customers shopping for sports underwear. The water fountain incorporated here is a gesture of sustainability and user-friendly design.