Designed for intimate discovery, OMA’s Hyundai showroom is spatial marketing
‘I love Korea, I love cars, and I love OMA,’ declared former Prime Minister of the Netherlands Jan Peter Balkenende at the inauguration of the Hyundai Motor Company’s Genesis dealership in Gangnam. The rather throwaway statement by Balkenende actu
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Seoul
Revenue optimization often underpins retail design, but not at Longchamp’s lounge-like shop
Shape, structure and sensory activation form this Seoul retailer's escapist environment
An in-store skate bowl breeds participation, not passive consumption, at Supreme Miami
AIM Architecture's Zara flagship in Nanjing connects to local heritage, going beyond retail aims
Narrative architecture forges emotion and immersion at Bosideng's Beijing flagship
Openings: See the latest from Supreme, Dior and more
-thumb.jpg)
Nomanual’s eye-catching store helps the streetwear brand stand out at the mall
A restrained design language allows the ceremony of coffee-drinking to take centre stage
Customer comfort is central at a Taiwanese café where lingering is encouraged
