A pioneer in China’s premium smart electric vehicle market, Nio is much more than a car company. NIO designs and develops smart, high-performance, electric vehicles with an aim to be the first “User Enterprise” in the world. The company designs, jointly manufactures, and sells smart and connected premium electric vehicles, driving innovations in next-generation technologies in connectivity, autonomous driving, and artificial intelligence. 

Redefining the user experience, Nio provides users with comprehensive, convenient, and innovative charging solutions and other user-centric services. Its approach to its retail spaces de-prioritizes the traditional car showroom in favour of other spatial activations, shifting the focus from cars to community. 

Brand locations range from European cities including Oslo, Munich and Rotterdam, and Chinese metropoles such as Shanghai, Nanjing and Beijing. Nio aims to differentiate itself from competitors through continuous technological breakthroughs and innovations, including the brand's famous battery swapping technology, Battery-as-a-Service (BaaS) scheme, and its autonomous driving technology, which Nio refers to as Autonomous-Driving-as-a-Service (ADaaS).