Veja is a French footwear and accessories brand founded in 2004 by Sebastien Kopp and Francois-Ghislain Morillion. Veja is celebrated for its commitment to sustainability, transparency, and ethical production.

The brand produces sneakers made from organic cotton, wild rubber from the Amazon and recycled materials, all sourced through fair trade practices. The production of VEJA sneakers takes place in high-standard factories located in Brazil. The logistics for VEJA stores in Europe and e-commerce are managed by Log’ins, a company specializing in professional and social inclusion Veja has positioned itself as a pioneer in the sustainable fashion movement, offering stylish yet eco-friendly alternatives to traditional footwear.

The combination of ethically sourced materials and minimalistic designs has lead to loyal following, particularly from those who are environmentally conscious. Veja's sneakers are available in classic, contemporary, and vegan styles. Some of their shoes include the V-12, which has a B-Mesh upper made from three plastic bottles and a lining made from 33% organic cotton and 67% recycled polyester.