The former residence of Albrecht Jung, founder of Jung, has been transformed into a multifunctional think-tank, meeting space and service centre for the building technology company, which took a surprisingly subtle approach to the integration of its own product portfolio.
Key features
Located in Schalksmühle and originally built in 1928, the villa underwent a significant renovation by NGA Nehse & Gerstein Architekten BDA of Hanover. Selected through a competition aimed at young architectural firms – a decision taken to give fledgling practices an opportunity while exposing the company to new ideas – the designers struck a balance between preserving the villa's historical character and introducing a modern extension.
The renovation restored much of the villa’s original structure and features. The basement was converted into a usable floor with spacious workspaces, while new reception and meeting rooms were added. The upper floors now house offices and two apartments. The modern pavilion extension contrasts with the historical structure through its minimalist design, characterized by a coffered roof, exposed concrete and glass.
The project utilizes renewable energy and advanced building systems. Intelligent automation, powered by Jung’s technology, manages lighting, ventilation and shading, adapting efficiently to the building’s diverse usage patterns. Jung’s smart solutions are seamlessly integrated, supporting the multifunctionality of the space for events, work and living.
Frame’s take
If you’re in the business of building technology, it might seem logical to flaunt that technology in any space associated with your name. But Jung’s latest brand space doesn’t parade its own portfolio. Yes, its technology and products are there – almost 500 Jung devices are built in, including sockets, switches and USB chargers – but they’re not there just for the sake of it. As Jens Stoll, head of product management at Jung and the person responsible for the technical equipment of the Jung Founder’s Villa, explains: ‘It was never a question of presenting our own product portfolio, but of finding the best and most sustainable solution in the long term.’ Inhabitants will be able to see and feel Jung’s products in action – call it a living showroom, if you like – a strategy that’s likely to leave a more positive impression than in-your-face selling.