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Magnum’s parent company masters effective spatial identity building with its Amsterdam HQ

BOOKMARK ARTICLE
Soon to be independent of its parent company, Unilever, The Magnum Ice Cream Company (TMICC) has found a new headquarters in a central Amsterdam office designed by EGM Architects. - Daria Scagliola + Stijn Brakkee
In collaboration with CBRE and Sunhouse Creative, EGM drew on TMICC’s brand identity ‘playful seriousness’. - Daria Scagliola + Stijn Brakkee
Nods to the company’s diverse ice cream brands, which include Magnum, Cornetto and Carte d’Or are present throughout, from louvres shaped like ice cream sticks to ceiling lights mimicking swirl patterns. - Daria Scagliola + Stijn Brakkee

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Client
Unilever, The Magnum Ice Cream Company
Brand Identity
Project Manager
CBRE
Interior Contractor
Floor Area
5,060 sq-m

Magnum Ice Cream Company’s Amsterdam office goes beyond literal brand references to create a dynamic work experience.

Key features

Soon to be independent of its parent company, Unilever,

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