This multi-brand store in China opted for a windowless display. But why?

From tech-enabled window displays to augmented façades, storefronts are used as a valuable tool to attract the attention of potential customers. But today’s overstimulated consumers have become numb to blatant b
Create a free account to read the full article
Get 2 premium articles for free each month
Related Articles
MORE Brick
Through ‘curated chaos’ and a little TLC, a Shanghai boutique speaks to its community

An open space invites open minds at a playful, colour-forward Kyiv sex shop

Reflection takes on multiple meanings in this forest pavilion activated by rain

Bold use of negative space gives clothing the floor at a Melbourne boutique

In Uruguay, blurring indoors and out makes the school the park and the park the school

It’s easy being green according to 4 verdant retail spaces

Letter from the editor: FRAME 162 disrupts the status quo

Revenue optimization often underpins retail design, but not at Longchamp’s lounge-like shop

Shape, structure and sensory activation form this Seoul retailer's escapist environment
