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How Scandi retailer Holzweiler is using a flagship space to compete in a new market

BOOKMARK ARTICLE
As the visitor enters the store, the rectilinear geometry of the exterior glass wall is swiftly eclipsed by soft, curved forms reminiscent of waves and currents. - Courtesy of Holzweiler
The Chengdu Holzweiler store is housed within the city’s Taikoo Li mall and fronts the street outside. - Courtesy of Holzweiler
The casual passerby is presented with an external floor-to-ceiling LED screen, its bright digital graphics drawing them into the store. - Courtesy of Holzweiler

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Holzweiler recently opened the doors of a new store in Chengdu, its first physical retail space in China. Design

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