For his first self-named boutique, iconic designer Karl Lagerfeld set up shop in the St Germain neighbourhood of Paris and decked the space in digital extras.
The 200 sq-m multi-floor shop was designed by Plajer & Franz Studio in collaboration with Laird + Partners. Karl Lagerfeld had artistic direction.
The store itself is a flashy embodiment of Lagerfeld himself - his ponytailed silhouette adorns the back wall - and the primary aesthetic is black, white, and mirrors, mirrors, mirrors. A patterned wooden floor gives a geometric edge, while the men's section features a warm touch, with wooden panelling and a (defunct) fireplace.
But the shop's true appeal lies in the many gadgets available for customers to play with: a guestbook allows shoppers to leave messages and check out news through iPads, connected to a multimedia screen at the back of the store. iPad minis allow easy browsing of the latest collections, and fitting room 'photo booths' allow shoppers to snap themselves in new clothes and post the pictures online. Best of all, a mobile checkout means they never have to step up to the till at all.
Images by Michel Figuet.
