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Is community retail a slam dunk for brick-and-mortar success? See Jordan’s new Milan store

BOOKMARK ARTICLE
Jordan World of Flight Milan has opened its doors, introducing a new retail concept to the Jordan brand. - Jordan World of Flight
The 363-sq-m brand destination seeks to build a deeper connection with its community by exploring the history of basketball and the brand’s inextricable relationship to it. - Jordan World of Flight
The store’s design is inspired by the area’s connection to basketball culture with work from local artists and creators integrated throughout. - Jordan World of Flight

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Basketball brand Jordan has opened a new retail experience in Milan. The Jordan World of Flight is using locally oriented spatial interventions to strengthen and expand its relat

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