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Is community retail a slam dunk for brick-and-mortar success? See Jordan’s new Milan store

Premium
23 Jan 2023
•
Retail
BOOKMARK ARTICLE
Is community retail a slam dunk for brick-and-mortar success? See Jordan’s new Milan store
  1. Jordan World of Flight Milan has opened its doors, introducing a new retail concept to the Jordan brand. - Jordan World of Flight
  2. The 363-sq-m brand destination seeks to build a deeper connection with its community by exploring the history of basketball and the brand’s inextricable relationship to it. - Jordan World of Flight
  3. The store’s design is inspired by the area’s connection to basketball culture with work from local artists and creators integrated throughout. - Jordan World of Flight
  4. the space offers access to latest products and customization, a digital pickup experience, Nike Member-only events, and exclusive and archival Jordan brand footwear and apparel for men, women and children. - Jordan World of Flight
  5. Local artists like Stefano Summo created murals that tell the story of local basketball courts and teams and photographer Tom D. Morgan’s work ‘Environments’ showcasing local sports communities across Europe is also on display. - Jordan World of Flight
  6. A members lounge showcasing historical basketball content is accessible to all visitors of the store. - Jordan World of Flight
Item 1 of 6
  1. Jordan World of Flight Milan has opened its doors, introducing a new retail concept to the Jordan brand. - Jordan World of Flight
  2. The 363-sq-m brand destination seeks to build a deeper connection with its community by exploring the history of basketball and the brand’s inextricable relationship to it. - Jordan World of Flight
  3. The store’s design is inspired by the area’s connection to basketball culture with work from local artists and creators integrated throughout. - Jordan World of Flight
  4. the space offers access to latest products and customization, a digital pickup experience, Nike Member-only events, and exclusive and archival Jordan brand footwear and apparel for men, women and children. - Jordan World of Flight
  5. Local artists like Stefano Summo created murals that tell the story of local basketball courts and teams and photographer Tom D. Morgan’s work ‘Environments’ showcasing local sports communities across Europe is also on display. - Jordan World of Flight
  6. A members lounge showcasing historical basketball content is accessible to all visitors of the store. - Jordan World of Flight
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Location
Map pointer Via Torino, 21, 20123 Milano MI, Italy
Brand
Jordan

Basketball brand Jordan has opened a new retail experience in Milan. The Jordan World of Flight is using locally oriented spatial interventions to strengthen and expand its relat

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