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Coperni and USM show how fashion spaces can tap into the quiet luxury trend

BOOKMARK ARTICLE
A decade post-establishment, Coperni is introducing its first retail concept in alliance with USM. - Courtesy of Coperni
The concept was officially unveiled with Coperni's inaugural shop-in-shop at Paris department store Printemps, followed by pop-ups at Selfridges in London and China Duty Free in Hainan. - Courtesy of Coperni
USM's signature white-coated metal gives the store an ultra-minimalistic look, highlighted by a striking black logo on one of the walls. - Courtesy of Coperni

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Coperni's new retail concept serves as a tangible representation of 2023's leading fashion trend of ‘quiet luxury’, offering a spatial insight into the direct

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