Birkenstock takes its brand universe to the high street with a Cologne pop-up
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Ehrenstraße, 50672 Köln-Innenstadt, Germany
Design
Ad de Hond, Pieter Kool (Carbon Studio), John van Dorst (The Thirsty Fisherman)
Brand
Floor Area
80 sq-m
The Cologne pop-up store makes use of Birkenstock’s visual and material identity to invite visitors into its brand universe.
Key features
Birkenstock opened a three-month-long pop-up sto
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