Drawing on the production process of cashmere to create an immersive trade fair stand, the winning February project, Cashmere Pavilion, was recognized by the jury for its strong use of material.
Cashmere Pavilion secured the top spot in the February FRAME Awards competition. Submitted to the Material Bank-sponsored Material category, the trade fair stand received an overall score of 7.32, making it the monthly winner. Atelier Meadow’s design was completed for Chinese cashmere brand Xingwu and Yetian during the Autumn 2023 Edition of Intertextile Shanghai, a textile trade fair. The stand drew inspiration from the production process of fine textiles. The pavilion is constructed with 100,000 m of steel wire, that is presented in a woven pattern. Each strand represents the fibres that comprise fabrics. ‘The veil the stand creates with the lighting is a creative use of material,’ says Abby Scott, interior design principal at HDR. ‘It is harmonious in function and purpose.’
In the design of Cashmere Pavilion, woven steel wire is used to mimic the production process of cashmere.
While it visually reflects the composition of cashmere textiles, the steel wire also functions to display products and the lighting system. Wood and stone were used in conference rooms. Metal mesh subtly divided meeting rooms, creating privacy and continuity in the stand’s composition. ‘A refined and smart project, which manages to turn a clear concept into a brilliant execution,’ says Rachele Albini, head of interior at AllesWirdGut. ‘The details, which bear plenty of symbolic meaning connected to textile production, are remarkable.’
A former dentist's office was transformed into an agile family home, designed to adapt with its users.
Inspired by James Turrell's work, the installation uses AI to create an interactive experience aimed at communicating users' emotions.
The first honourable mention was awarded to Maison Molaire, a dental office turned residence in Geneva, Switzerland. Bureau was behind the design of the Large Apartment, which came in close second with a score of 7.28. The designer's ambition was to welcome a flux of use and configuration for the resident family, responding to the ever-changing nature of life. Curtains were used in place of walls and the designer customized much of the furniture to suit it to the user’s agile needs. Awarded second honourable mention for the best use of Light, scoring an overall 7.05, Tunnel of Sentient Light demonstrates how technologies like AI can be used to support individual wellbeing. Yves Peitzner’s design for Feno Lights’ HQ in Oberhaching, Germany, pays tribute to the work of James Turrell. The installation communicates the users’ emotions by capturing and translating brain waves into coloured lights.
Made of hundreds of paper rectangles, the installation can be exhibited in multiple settings, creating a different experience for the user in each.
The salon, dedicated to the treatment of curly hair, draws on its site's traditional Catalan architectural features.
Also using light to create an immersive experience for the user was Into the Space, the third honourable mention. The Set Design, completed by Nakamura Kazunobu Design Works, received a score of 6.94 from the jury. Hundreds of white rectangular-shaped boards comprise the installation, each of which is attached at three points, and can be used in various settings to create different experiences. Taking a more colourful approach, the fourth honourable mention was awarded to the Curly Lab. The Single-Brand Store, which received a score of 6.92, was designed by Miriam Barrio Studio. Occupying a modernist building in the heart of Barcelona, the design of the salon, which specializes in treating curly hair, was informed by its site. The traditional Catalan ceiling was restored, and its copper hues applied to the space. Curving architectural forms reflect the natural shape of curls.
