1. Innovation
Tous les Jours’ new store introduces an innovative approach that goes beyond the traditional bakery concept, offering customers a fresh and unique experience. By adopting the creative concept of “Urban Picnic,” the space creates a special environment where visitors can feel the joy and relaxation of a picnic in the heart of the city. The sunlit canopy areas designed for enjoying coffee and tea provide more than just food consumption—they deliver a sensory and immersive experience. This bold approach maximizes the differentiation of a premium bakery café while setting a new standard for spatial innovation.

2. Functionality
The new store is designed to maximize customer flow and usability. The bakery area and seating area are separated to ensure efficient navigation, and various seating options are provided to enhance comfort during visits. An open kitchen and low service counters are introduced to improve communication with customers, creating an accessible and approachable space. These thoughtful design choices offer a harmonious balance between friendliness and luxury, embodying the brand’s philosophy and values within the space.

3. Creativity
The design reinterprets Tous les Jours’ signature green color in a modern and sophisticated way, emphasizing a bright and vibrant atmosphere. The entrance features a ceramic wall shaped like bread, evoking a warm and cozy image while leaving a visually delightful first impression. Signature objects symbolizing the brand’s new BI are strategically placed throughout the store, reinforcing brand identity and elevating the overall design aesthetic. This creative approach transforms the space into an extension of the brand’s philosophy, where everyday experiences are elevated into meaningful and enjoyable moments.

4. Eco-Social Impact
Tous les Jours provides more than just a shopping experience—it offers customers moments of relaxation and leisure in their daily lives. The “Urban Picnic” concept allows visitors to experience a break from urban life, promoting a higher quality of life. By focusing on fresh, premium products, the brand encourages sustainable and ethical consumption. With its core philosophy of being a “healthy daily bakery,” Tous les Jours fosters emotional connections with its customers and builds a positive image within the community.

Tous les Jours’ new store integrates innovation, functionality, creativity, and eco-social impact into its design, evolving from a simple bakery to a space that offers special moments of relaxation and experience in the city. This space reflects the brand’s philosophy and identity, providing customers with a fresh sensory experience and solidifying Tous les Jours’ position as a benchmark for premium bakery cafés.