The transformation of the 380 sq m interior space of Hirsch building into custom made clothing space where customers interact with tailors and designers, establishes My.Suit flagship European store. Visitors can effortlessly navigate and understand different fabric and stitching options in order to determine the suit of their choice. The ultimate design goal is to achieve seamless interaction between components, options and information easily available for customers to see and touch in real life. The interior space is constructed with essential fixtures which combine digital and tangible materials in white and dark gray shades, thus to highlight fabric colors and textures. One of the main store elements is Digital Mannequin Display, inspired from older analogue imaging techniques, aiming to engage customers with various suit options and highlight an alternative way of clothing demonstration.