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Holiland 1992 Concept Store Chengdu

Some Thoughts Spatial Design and Research Office

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Bronze
the exterior - SFAP
the setting area on second floor - SFAP
the entrance - SFAP
the exterior - SFAP

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.64
5.80
6.27
4.96
5.67
Lisa Torreggiani
Lisa Torreggiani Partner at Monkeydu
4.7
5.2
4.5
5
4.85
Qi Wei
Qi Wei Member, Urban Renewal Professional Committee, Vanke Shanghai Area at Vanke Group
5
6
6
5
5.5
Mao Hua
Mao Hua Founder at EK Design
5
5
5
4.5
4.88
Massimiliano Tosetto
Massimiliano Tosetto Managing Director at Lodes
5
5
5.5
5
5.13
Melissa Amarelo
Melissa Amarelo Cofounder and Creative Director at Toi Toi Toi Creative Studio
6
6
7
5
6
Michela Falcone
Michela Falcone Architect / Educator at Experimental Architecture / BNU University
6
6
7.5
5
6.13
Bernhard Kurz
Bernhard Kurz Founder at IFUB*
5
6
5
5
5.25
Karen El Asmar
Karen El Asmar Architect & Interaction Designer at Tech
5
5
6
5
5.25
Britt Berden
Britt Berden Senior Creative Strategist at FranklinTill
5
6
5.5
4.5
5.25
Simal Yesiltepe
Simal Yesiltepe Founder and Creative Director at Simal Yes Studio
6
6
7
5
6
Bob Chen
Bob Chen Founder at Bob Chen Design Office
5
5.14
5.06
5.32
5.13
Astin le Clercq
Astin le Clercq Cofounder and Design Director at Modem
7
7
8
5
6.75
Amber Feijen
Amber Feijen Spatial and Concept Designer at 5AM
7
7
7.8
5
6.7
Sophie van Winden
Sophie van Winden Director at Owl Design
5
6
7
5
5.75
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
conbination of tradition and innova...
7
5
7
5
6
Woody Yao
Woody Yao Director at Zaha Hadid Design
6.5
6.5
6.5
5
6.13
Client
Holiland
Floor area
240 ㎡
Completion
2021

Kuanzhai Alley, known for its historical architecture form for being the last relic of ancient Chengdu, it has been the epitome associated with the continuation of history and also a rare example of northern Hutong culture applied in the south. From the residence for military in Qing Dynasty to the modern culture-infused business district, Kuanzhai alley has always been an embodiment that embraces the contemporary trends and fosters a view towards the future. Set in Kuanzhai Alley, Holiland 1992 Concept Store is conceived to pay tribute to the tradition with contemporary expression and recall the development of the brand in the past decade since its establishment. 

In finalizing the concept, Some Thoughts believes that by derivate from a certain kind of style-driven, whereas pursues a relationship between “forms” and “material origins” beyond times that the reflection to traditions in a space comes into being. By further articulating the relationship between commodities and materials, we discover the fact that bakeries obviously differentiates glass bricks, tiles in terms of its using and specifications in the space. However, tracing back to the manufacturing process of these items, a common feature that a fragile yet tangible solidity has been generated when the liquid is cooled at high temperature. 

Confronting the universality endowed in the elevation of convention to modernity, Some Thoughts expect to empower the interior with a new order and be re-understood and approached by the public.  The glass tile acts as the filter to introduce the light, which play and compliments with the roughness of materials in the entire space. A sense of ever-changing juxtaposition has been presented to the visitors as time goes on by the refract and diffuse of lights in space.  

The designer attempts to re-organize the visual points that often comes with historical building by punctuating the interplay between installation and architecture. Hence, the visual impact has been extended and the blunt visual symbols are therefore blurred during one’s journey in the store. Visitors are presented with immersive exploration into tradition and contemporary in the carefully choreographed space, where the interior design represents a certain emotional context, and introduces a perceptible space to the public.