Considering fashion itself and the pristine nature of thesite, we designed a towering “soft forest” by using fabrics like felt. The softness of the fabric breaksup the regularity of columns, bringing over a spatial sense that is both ambiguous and dreamy.

Innovation:
A “wall of fabric” drapes from the high ceiling and extends across the floor.The draping of the fabrics forms natural flowing lines and planes resembling waterfalls; complements and interacts with the garments displayed within. These fabric partitions run through the space in a seemingly irregular manner, constructing a labyrinth-like space as if it was an immersive art installation, which invites the viewers walking into it to experience a sense of pleasure in perception and exploration.

Creativity:
This ambiguous spatial experience resembles the intimate and romantic relationship between the human body and the garments; people are wrapped up in the space as if bodies wrapped in clothes. Visually, the overall greenish, warm color palette brings a sense of peace and comfort, and the balanced color distribution achieves a harmonious aesthetic. We seek to create visuals that better set the overall tone and ambience of the space, assisting customers with a better understanding of the sensation each brand tends to convey. The space becomes a bridge and a medium that connects between people and garments. Different from traditional cubicle layouts, this roaming, immersive spatial experience increases the likelihood of customers entering the showroom, and extends the time they spend on shopping and wandering.

Functionality:
How to attract customers to linger, stay, and consume is a key concern when designing a showroom. Providing customers with an exploratory experience gives emphasis to the pleasure of offline shopping and the irreplaceable nature of physical engagement, just as the inseparable bond between space and people, clothes and the body. In consideration of the circulation, we turned away from a straightforward linear flow, allowing customers to backtrack and even get ‘lost’ in space.

Sustainability:
Unlike conventional ways of constructing a showroom, we used trusses to build a framework, ensuring sufficient stability while giving full play to the characteristics of the materials. The fabric is fixed to the ground at both ends and the trusses “pull up” the fabric from the middle, allowing the fabric to drape naturally creating spaces. The trusses lift up the soft fabrics, a flexible “labyrinth” emerges within. The layout of the fabrics is irregular although purposeful, with some forming open spaces and others forming semi-obscured “shelters”. The diversity, volatility and rapid iteration of fashion, as well as the lightness and collage of the fabrics, particularly the textures of felt and recycled fabrics, serve as all sources of inspiration for the design of the space.