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Christian Dior: Designer of Dreams

OMA

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Daici Ano, Christian Dior
Daici Ano, Christian Dior
Daici Ano, Christian Dior
Daici Ano, Christian Dior

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Designer
Client
Dior
Floor area
2000 ㎡
Completion
2022
Social Media
Instagram

The House of Dior is built upon Christian Dior’s spirit of reinvention and global reach in fashion, a legacy that persists and evolves with successive individual creative directors. In Japan, a country of technological innovation but also a rich, traditional culture, the exhibition design for Christian Dior: Designer of Dreams reflects a diverse multiplicity within historic and contemporary contexts. The scenography reimagines the gallery beyond its limits to provide an immersive and varied experience with rooms transitioning between light and dark, intimate and grand, organic and orthogonal. Natural materials are deployed throughout the exhibition, such as papers and fabrics that reflect Dior’s commitment to creative circularity and high-quality textile recycling. Across two floors of the MOT, 22 curatorial themes are deployed in specific, immersive environments. These designs utilize different techniques and materials referential to elements shared between Japanese tradition and culture and Dior history and contemporary collections. Visual and spatial qualities of known elements and construction techniques like Shoji screens and Nebuta floats are manipulated and exaggerated into contemporary forms. Familiar and enigmatic, the constructed landscapes create a series of distinct experiences .