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Casa Medallo Spotify Medellín

Del Valle Studio

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
7.37
7.05
7.59
6.66
7.17
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
very cold space, lack of character...
4.31
3.81
3.74
3.95
3.95
Jason Su
Jason Su Design Director at HCD Impress
4.38
4.31
4.1
4.24
4.26
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
5
5.5
5.8
5
5.33
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
5
5
5
5
5
Maria Messina
Maria Messina Creative Director and Design Architect at FAAB
5
5
5
5
5
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
Trees brought this design to life....
5
6
6
5
5.5
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
Beautiful soft material pallet in a...
5
6
7
4
5.5
Rachna Agarwal
Rachna Agarwal Founding Partner at Studio IAAD
The space lacks depth and creativit...
4.67
5
4.1
5
4.69
Lin Chen
Lin Chen Founding Partner at Topos Design
5
5.5
5
5
5.13
Maximilian Pecher
Maximilian Pecher Senior Designer and Creative Lead at NorthernLight
5
5
5
4
4.75
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
4.38
5.31
4.95
5
4.91
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
4.36
4.79
4.6
5.07
4.71
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
4.5
5
4.5
5
4.75
Emma Holt
Emma Holt Associate Director at Ben Adams Architects
5
6.12
6.17
5
5.57
Kristen Becker
Kristen Becker Partner at Mutuus Studio
5
6
6
5
5.5
Mohammed Adib
Mohammed Adib Chief Design Officer at Dewan
5.88
6.67
6.74
7.24
6.63
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
3
4
3
3
3.25
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Light
7.09
7.19
7.41
6.21
6.97
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
very cold space, lack of character...
4.31
3.81
3.74
3.95
3.95
Jason Su
Jason Su Design Director at HCD Impress
4.38
4.31
4.1
4.24
4.26
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
5
5.5
5.8
5
5.33
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
5
5
5
5
5
Maria Messina
Maria Messina Creative Director and Design Architect at FAAB
5
5
5
5
5
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
Trees brought this design to life....
5
6
6
5
5.5
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
Beautiful soft material pallet in a...
5
6
7
4
5.5
Rachna Agarwal
Rachna Agarwal Founding Partner at Studio IAAD
The space lacks depth and creativit...
4.67
5
4.1
5
4.69
Lin Chen
Lin Chen Founding Partner at Topos Design
5
5.5
5
5
5.13
Maximilian Pecher
Maximilian Pecher Senior Designer and Creative Lead at NorthernLight
5
5
5
4
4.75
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
4.38
5.31
4.95
5
4.91
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
4.36
4.79
4.6
5.07
4.71
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
4.5
5
4.5
5
4.75
Emma Holt
Emma Holt Associate Director at Ben Adams Architects
5
6.12
6.17
5
5.57
Kristen Becker
Kristen Becker Partner at Mutuus Studio
5
6
6
5
5.5
Mohammed Adib
Mohammed Adib Chief Design Officer at Dewan
5.88
6.67
6.74
7.24
6.63
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
3
4
3
3
3.25
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Exhibition of the Year
8.17
7.05
7.92
7.22
7.59
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
very cold space, lack of character...
4.31
3.81
3.74
3.95
3.95
Jason Su
Jason Su Design Director at HCD Impress
4.38
4.31
4.1
4.24
4.26
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
5
5.5
5.8
5
5.33
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
5
5
5
5
5
Maria Messina
Maria Messina Creative Director and Design Architect at FAAB
5
5
5
5
5
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
Trees brought this design to life....
5
6
6
5
5.5
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
Beautiful soft material pallet in a...
5
6
7
4
5.5
Rachna Agarwal
Rachna Agarwal Founding Partner at Studio IAAD
The space lacks depth and creativit...
4.67
5
4.1
5
4.69
Lin Chen
Lin Chen Founding Partner at Topos Design
5
5.5
5
5
5.13
Maximilian Pecher
Maximilian Pecher Senior Designer and Creative Lead at NorthernLight
5
5
5
4
4.75
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
4.38
5.31
4.95
5
4.91
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
4.36
4.79
4.6
5.07
4.71
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
4.5
5
4.5
5
4.75
Emma Holt
Emma Holt Associate Director at Ben Adams Architects
5
6.12
6.17
5
5.57
Kristen Becker
Kristen Becker Partner at Mutuus Studio
5
6
6
5
5.5
Mohammed Adib
Mohammed Adib Chief Design Officer at Dewan
5.88
6.67
6.74
7.24
6.63
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
3
4
3
3
3.25
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Best Use of Light
7.21
7.63
7.90
6.95
7.42
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
very cold space, lack of character...
4.31
3.81
3.74
3.95
3.95
Jason Su
Jason Su Design Director at HCD Impress
4.38
4.31
4.1
4.24
4.26
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
5
5.5
5.8
5
5.33
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
5
5
5
5
5
Maria Messina
Maria Messina Creative Director and Design Architect at FAAB
5
5
5
5
5
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
Trees brought this design to life....
5
6
6
5
5.5
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
Beautiful soft material pallet in a...
5
6
7
4
5.5
Rachna Agarwal
Rachna Agarwal Founding Partner at Studio IAAD
The space lacks depth and creativit...
4.67
5
4.1
5
4.69
Lin Chen
Lin Chen Founding Partner at Topos Design
5
5.5
5
5
5.13
Maximilian Pecher
Maximilian Pecher Senior Designer and Creative Lead at NorthernLight
5
5
5
4
4.75
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
4.38
5.31
4.95
5
4.91
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
4.36
4.79
4.6
5.07
4.71
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
4.5
5
4.5
5
4.75
Emma Holt
Emma Holt Associate Director at Ben Adams Architects
5
6.12
6.17
5
5.57
Kristen Becker
Kristen Becker Partner at Mutuus Studio
5
6
6
5
5.5
Mohammed Adib
Mohammed Adib Chief Design Officer at Dewan
5.88
6.67
6.74
7.24
6.63
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
3
4
3
3
3.25
Client
Spotify
Floor area
700 ㎡
Completion
2022
Budget
USD 30.000
Social Media
Instagram
Furniture

Spotify has recognized the potential of Medellin as a cultural epicenter in the modern world and its ability to develop urban genres. To reflect the material and sensory identity of the city from a contemporary perspective, Del Valle Studio has created a museum experience in the former Museum of Antioquia. The renovation of each area of the museum to contrast with the original construction and the addition of additional light has allowed for the creation of a memorable and immersive spatial composition that showcases the city's DNA through visual metaphors.

The project has been an exciting challenge that has led to interesting conversations about how music and spatial materiality combine to create a physical brand experience. The model has been a valuable tool for making quick decisions and maintaining an analog approach.

From a visual perspective, the proposal is eclectic and reflects the essence of the city. The use of recycled and common elements of the urban environment, modified by light and color effects, has demonstrated the value of design in a society that considers the everyday as waste and has reaffirmed designers' ability to reuse objects and question beauty and resource optimization standards.

Spotify's arrival in Medellin has reaffirmed the city as a cultural and creative epicenter and has provided an opportunity to bring the local to a global conversation. The project is an example of how collaboration across different disciplines can enable the creation of unforgettable experiences and demonstrates the passion and need of Medellin's creatives to showcase their work to the world and constantly raise the level of the conversation.