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Casa Medallo Spotify Medellín

Del Valle Studio

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
7.37
7.05
7.59
6.66
7.17
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
6
8
7
5
6.5
Liu Ye
Liu Ye Interior Design Director at Sunac South China
5
7
6
5
5.75
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
Really beautifully detailed. Would'...
6
7
7
6
6.5
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
Elegant and warm space!...
6
8
7
5
6.5
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Beautiful space and very elegant. I...
7
7
9
5
7
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
6
7
6
6
6.25
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
6
7
6
5
6
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
6
7
7
6
6.5
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
6
8
6
5
6.25
Shao Feng
Shao Feng Architectural Photographer at SFAP
6
7
7
5
6.25
David Chenery
David Chenery Director at Object Space Place
Looks to be a very beautiful, impre...
3
7
7
1
4.5
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
Good details, materials & textures....
6
7
8
5
6.5
Kai LIU
Kai LIU Founder & Design Director at RIGI design
6
6
7
5
6
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
4
8
8
6
6.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Light
7.09
7.19
7.41
6.21
6.97
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
6
8
7
5
6.5
Liu Ye
Liu Ye Interior Design Director at Sunac South China
5
7
6
5
5.75
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
Really beautifully detailed. Would'...
6
7
7
6
6.5
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
Elegant and warm space!...
6
8
7
5
6.5
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Beautiful space and very elegant. I...
7
7
9
5
7
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
6
7
6
6
6.25
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
6
7
6
5
6
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
6
7
7
6
6.5
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
6
8
6
5
6.25
Shao Feng
Shao Feng Architectural Photographer at SFAP
6
7
7
5
6.25
David Chenery
David Chenery Director at Object Space Place
Looks to be a very beautiful, impre...
3
7
7
1
4.5
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
Good details, materials & textures....
6
7
8
5
6.5
Kai LIU
Kai LIU Founder & Design Director at RIGI design
6
6
7
5
6
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
4
8
8
6
6.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Exhibition of the Year
8.17
7.05
7.92
7.22
7.59
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
6
8
7
5
6.5
Liu Ye
Liu Ye Interior Design Director at Sunac South China
5
7
6
5
5.75
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
Really beautifully detailed. Would'...
6
7
7
6
6.5
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
Elegant and warm space!...
6
8
7
5
6.5
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Beautiful space and very elegant. I...
7
7
9
5
7
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
6
7
6
6
6.25
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
6
7
6
5
6
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
6
7
7
6
6.5
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
6
8
6
5
6.25
Shao Feng
Shao Feng Architectural Photographer at SFAP
6
7
7
5
6.25
David Chenery
David Chenery Director at Object Space Place
Looks to be a very beautiful, impre...
3
7
7
1
4.5
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
Good details, materials & textures....
6
7
8
5
6.5
Kai LIU
Kai LIU Founder & Design Director at RIGI design
6
6
7
5
6
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
4
8
8
6
6.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Best Use of Light
7.21
7.63
7.90
6.95
7.42
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
6
8
7
5
6.5
Liu Ye
Liu Ye Interior Design Director at Sunac South China
5
7
6
5
5.75
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
Really beautifully detailed. Would'...
6
7
7
6
6.5
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
Elegant and warm space!...
6
8
7
5
6.5
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Beautiful space and very elegant. I...
7
7
9
5
7
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
6
7
6
6
6.25
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
6
7
6
5
6
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
6
7
7
6
6.5
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
6
8
6
5
6.25
Shao Feng
Shao Feng Architectural Photographer at SFAP
6
7
7
5
6.25
David Chenery
David Chenery Director at Object Space Place
Looks to be a very beautiful, impre...
3
7
7
1
4.5
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
Good details, materials & textures....
6
7
8
5
6.5
Kai LIU
Kai LIU Founder & Design Director at RIGI design
6
6
7
5
6
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
4
8
8
6
6.5
Client
Spotify
Floor area
700 ㎡
Completion
2022
Budget
USD 30.000
Social Media
Instagram
Furniture

Spotify has recognized the potential of Medellin as a cultural epicenter in the modern world and its ability to develop urban genres. To reflect the material and sensory identity of the city from a contemporary perspective, Del Valle Studio has created a museum experience in the former Museum of Antioquia. The renovation of each area of the museum to contrast with the original construction and the addition of additional light has allowed for the creation of a memorable and immersive spatial composition that showcases the city's DNA through visual metaphors.

The project has been an exciting challenge that has led to interesting conversations about how music and spatial materiality combine to create a physical brand experience. The model has been a valuable tool for making quick decisions and maintaining an analog approach.

From a visual perspective, the proposal is eclectic and reflects the essence of the city. The use of recycled and common elements of the urban environment, modified by light and color effects, has demonstrated the value of design in a society that considers the everyday as waste and has reaffirmed designers' ability to reuse objects and question beauty and resource optimization standards.

Spotify's arrival in Medellin has reaffirmed the city as a cultural and creative epicenter and has provided an opportunity to bring the local to a global conversation. The project is an example of how collaboration across different disciplines can enable the creation of unforgettable experiences and demonstrates the passion and need of Medellin's creatives to showcase their work to the world and constantly raise the level of the conversation.