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Beaster Concept Store Suzhou

Some Thoughts Spatial Design and Research Office

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.01
7.47
7.68
7.47
7.41
Nathan Watts
Nathan Watts Creative Director at Interstore
6
8
6
7
6.75
Ting Yu
Ting Yu Chief Architect at Wutopia Lab
5
6
4
6
5.25
Simon Goff
Simon Goff Founder and Director at Floor_Story
8
8
7
7
7.5
Janne van Berlo
Janne van Berlo Founder at Atelier van Berlo
5
6
7
7
6.25
Nic Granleese
Nic Granleese CEO and Cofounder at BowerBird
5
6
6
6
5.75
Lorcan O'Herlihy
Lorcan O'Herlihy Founder, Design Principal at Lorcan O'Herlihy Architects [LOHA]
6
6
7
6
6.25
Tobias Geisler
Tobias Geisler Cofounder at VAVE Studio
4
6
5
6
5.25
Victoria Yakusha
Victoria Yakusha Founder and chief architect at Yakusha Studio & FAINA Collection of live design
5
6
5
7
5.75
Doris Sung
Doris Sung Principal/Director of Undergraduate Programs at DOSU Studio Architecture/USC School of Architecture
5
6
6
5
5.5
Julio Kowalenko
Julio Kowalenko Cofounder at Atelier Caracas
6
8
7
7
7
Jeff Yrazabal
Jeff Yrazabal President at SRG Partnership
Love the green!...
7
7
8
7
7.25
Akanksha Deo Sharma
Akanksha Deo Sharma Designer at Ikea
6
8
7
7
7
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Single-Brand Store of the Year
7.07
7.52
7.73
7.47
7.45
Nathan Watts
Nathan Watts Creative Director at Interstore
6
8
6
7
6.75
Ting Yu
Ting Yu Chief Architect at Wutopia Lab
5
6
4
6
5.25
Simon Goff
Simon Goff Founder and Director at Floor_Story
8
8
7
7
7.5
Janne van Berlo
Janne van Berlo Founder at Atelier van Berlo
5
6
7
7
6.25
Nic Granleese
Nic Granleese CEO and Cofounder at BowerBird
5
6
6
6
5.75
Lorcan O'Herlihy
Lorcan O'Herlihy Founder, Design Principal at Lorcan O'Herlihy Architects [LOHA]
6
6
7
6
6.25
Tobias Geisler
Tobias Geisler Cofounder at VAVE Studio
4
6
5
6
5.25
Victoria Yakusha
Victoria Yakusha Founder and chief architect at Yakusha Studio & FAINA Collection of live design
5
6
5
7
5.75
Doris Sung
Doris Sung Principal/Director of Undergraduate Programs at DOSU Studio Architecture/USC School of Architecture
5
6
6
5
5.5
Julio Kowalenko
Julio Kowalenko Cofounder at Atelier Caracas
6
8
7
7
7
Jeff Yrazabal
Jeff Yrazabal President at SRG Partnership
Love the green!...
7
7
8
7
7.25
Akanksha Deo Sharma
Akanksha Deo Sharma Designer at Ikea
6
8
7
7
7
Client
Beaster
Floor area
296 ㎡
Completion
2022

Normally, we consider design should present brand new image. Under the accumulation of a long time, a surplus of “products" began to appear in our lives gradually, ranging from construction waste to daily necessities. Nowadays, architects and designers take the restoration projects seriously, which is a response towards the excess of products and an awakening to the future.

Commercial space has often been associated with “differentiation” to achieve brand uniqueness. Hence, how to respond to the "excess" of a variety of materials is a question to designers in the current era. In the design of BEASTER Concept Store, Some Thoughts reflect on the uniqueness achieved by "customization", aspiring to use the existing products to develop the spatial design of BEASTER,and re-organize the partials of some products we selected to replace the “brand-new" design.

In terms of the original site conditions, there is no macroscopic order with only few connections between parts. By integrating the correlation between spaces through an array of units, a status of openness and inclusiveness has been introduced to the interior.

By virtue of the juxtaposition of different scales, we have break down the rigid for the geometric system of the original site, instead presenting the public with vivid experience. Meanwhile, we envision the design to set some new directions of commercial space, by employing related display systems according to the space circulation.

The diversity and flexibility embedded in the display system we curated for the store is an objective existence realized by the transformed components, establishing a simple and diverse display module and sequence. Functionality carried out by these customized units reflects the iteration from standardization to fun, thereby generating different aesthetics and display capability.

The selection logic of the commodity to be "remodeled" consists of two conditions: a well-established, bulk-purchasable item on the market and available at a lower cost. More importantly, we try to express the brand value of BEASTER by retaining the "symbolic" part during the process of “re-manufacturing”, arousing the public's awareness of "trending sports lifestyle" in a relaxed and humorous way.