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Beaster Concept Store Suzhou

Some Thoughts Spatial Design and Research Office

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.01
7.47
7.68
7.47
7.41
Michelle Smith
Michelle Smith Associate Designer at M Moser Associates
7
8
8
8
7.75
David Kulen
David Kulen Creative Director at Powerplant
Interestingly lots of the joinery f...
7
7
8
7
7.25
Weiping Lin
Weiping Lin Founder and Design Director at Lin Wei Ping Design Consulting
7
7
7
8
7.25
Ludmila Machado
Ludmila Machado Founder at Aurora Design
6.6
8
7.4
7.8
7.45
Mark Timo
Mark Timo Founder at De Interieur Club
7
7
8
8
7.5
Luca Macri
Luca Macri Partner at Lamatilde
6.5
8
7
7
7.13
Terry Xu
Terry Xu Chief Designer at Masanori Design Studio
8
7.5
8
7
7.63
Apoorva Shroff
Apoorva Shroff Founder at lyth Design
6.74
6.66
6.82
7.46
6.92
Drew Gilbert
Drew Gilbert Design Manager at OBMI
6.9
6.66
7.3
7.7
7.14
Liyu Xue
Liyu Xue Founder and Creative Director at Staay
7
9
8
9
8.25
Llisa Demetrios
Llisa Demetrios Chief Curator at The Eames Institute of Infinite Curiosity
7
7
8
8
7.5
Jai Kumaran
Jai Kumaran Partner at West of West
8
7.5
8
7
7.63
Isabelle Kievenheim
Isabelle Kievenheim Head of Store Development at & Other Stories H&M Group
7
9
8
7
7.75
Yuan Jiang
Yuan Jiang Cofounder at Soda
6
6
7
5
6
Marcel Häusler
Marcel Häusler Creative Director at Karl Anders
6.5
8
7.8
7.5
7.45
Filip Milovanovic
Filip Milovanovic Design Director at Yabu Pushelberg
This project is really exciting! Th...
8.5
8
9
8
8.38
Alessandro Ranaldi
Alessandro Ranaldi Head of Workplace Consultancy at Foster and Partners
7
7
8
8
7.5
Yuanman Huang
Yuanman Huang Cofounder and Creative Designer at GS Design
6.5
7.23
6.92
6.92
6.89
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Single-Brand Store of the Year
7.07
7.52
7.73
7.47
7.45
Christopher Ortiz
Christopher Ortiz Project Designer at VLK Architects
7.01
7.47
7.68
7.47
7.41
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
Modular, scaleable design with a li...
7.33
7.47
7.91
7.47
7.55
Richard Kylberg
Richard Kylberg CEO and Head of Customer Success at Blink the Design Agency
7.01
7.47
7.68
7.47
7.41
Marianne Stroyeva
Marianne Stroyeva Senior Retail Design Manager at adidas
The design's focus on customization...
7.01
7.47
7.68
7.47
7.41
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
Nice use of a modular concept - wit...
7.01
7.72
7.68
7.47
7.47
Client
Beaster
Floor area
296 ㎡
Completion
2022

Normally, we consider design should present brand new image. Under the accumulation of a long time, a surplus of “products" began to appear in our lives gradually, ranging from construction waste to daily necessities. Nowadays, architects and designers take the restoration projects seriously, which is a response towards the excess of products and an awakening to the future.

Commercial space has often been associated with “differentiation” to achieve brand uniqueness. Hence, how to respond to the "excess" of a variety of materials is a question to designers in the current era. In the design of BEASTER Concept Store, Some Thoughts reflect on the uniqueness achieved by "customization", aspiring to use the existing products to develop the spatial design of BEASTER,and re-organize the partials of some products we selected to replace the “brand-new" design.

In terms of the original site conditions, there is no macroscopic order with only few connections between parts. By integrating the correlation between spaces through an array of units, a status of openness and inclusiveness has been introduced to the interior.

By virtue of the juxtaposition of different scales, we have break down the rigid for the geometric system of the original site, instead presenting the public with vivid experience. Meanwhile, we envision the design to set some new directions of commercial space, by employing related display systems according to the space circulation.

The diversity and flexibility embedded in the display system we curated for the store is an objective existence realized by the transformed components, establishing a simple and diverse display module and sequence. Functionality carried out by these customized units reflects the iteration from standardization to fun, thereby generating different aesthetics and display capability.

The selection logic of the commodity to be "remodeled" consists of two conditions: a well-established, bulk-purchasable item on the market and available at a lower cost. More importantly, we try to express the brand value of BEASTER by retaining the "symbolic" part during the process of “re-manufacturing”, arousing the public's awareness of "trending sports lifestyle" in a relaxed and humorous way.