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Nike

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Shortlisted - Client of the Year
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John Lam
John Lam Co-Founder and Design Strategist at State of Culture
Jonas' focus on communal living and...
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Tessa Mansfield Chief Creative Officer at Stylus
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Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
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Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
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David Wei
David Wei Cofounder and Design Director at Hatch Architects
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Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
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6.88
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
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6.34
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6.69
Christopher Lye
Christopher Lye Principal at Woods Bagot
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6
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David Schwarz
David Schwarz Founding Partner and Creative Director at Hush
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Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
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7.86
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Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
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7
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Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
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7
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Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
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7.5
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Based in Beaverton, Oregon, Nike is the world’s largest athletic apparel company and is best known for its footwear, apparel and sports equipment. Founded in 1964 as Blue Ribbon Sports, it gained its iconic name in 1971, named after the Greek goddess of victory. 

Its tagline ‘just do it’ complements its mission statement to ‘bring inspiration and innovation to every athlete in the world’ with the note that, ‘if you have a body, you are an athlete’. 

This underlying ethos has led its collaboration with brands, athletes and individuals across sports all over the world. Its cutting-edge position and alignment with the current cultural pulse through its many collaborations have translated to its equally innovative retail strategy, which includes pop-ups, sub-brand flagships and the sponsorship of events. Underlying each of these myriad spaces is the idea that sports – regardless of what activity it is, the brand has also been instrumental in gaining recognition and growing popularity for many undercurrent ones – can bring people together.