What is the true cost of manufacturing? Diego Faivre lifts the veil on mass production with his Design Academy Eindhoven graduation project, Minute Manufacturing. By offering complete transparency in the production process, Faivre challenges the current fabrication and evaluation of objects.

He whips up items in a jiffy by coating waste – found furniture, cardboard tubes, plastic boxes – in brightly coloured air-drying clay. Costs are measured in Diego Coins: each token represents one euro and is worth 60 seconds of production time. Time really is money; the number of minutes spent affects the quality and design of the outcome.

Minute Manufacturing responds to the dehumanizing aspects of mass production. Drawing from his experience as a blue-collar worker, Faivre points out that every action in a factory or similar environment is meticulously calculated, recorded and assessed, leaving no room for the human element. At the same time, his project strives to inject a sense of expression and personal identity into manufacturing. ‘This era is all about well-designed, fully functional objects, but mass-produced items end up being asepticized,’ says Faivre. ‘Today it’s very difficult – and expensive – to have a unique interior filled with pieces that reflect your personality and desires.’

Faivre hopes to highlight spontaneity in the creative process. He believes the kind of strength that characterizes the art world is lacking in industrial design.


This article comes from Frame 126. To purchase a copy of the magazine, click here.