Nature overtakes a dreary office scene at Prada’s tech-forward AW24 menswear show

At the Prada AW24 menswear show in Milan, visitors didn’t walk into a fashion show, but rather an office. - Courtesy of Prada

Installed at the Fondazione Prada Deposito, the AMO-designed space was enveloped in a gloomy, concrete grey ambience, emphasized by the blue hues of generic office cubicles. - Courtesy of Prada

Just three steps up to the right, the monochrome office scene gave way to a burst of lush greenness. - Courtesy of Prada

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Location

L.go Isarco, 2, 20139 Milano MI, Italy

Design

AMO

Brand

Prada

AMO’s latest filmic set design for Prada in Milan saw the show space turned into a wilded office wonderland, complete with an absurd swimming parade.

Key features

At the Prada AW24 mensw

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