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How to remove fragrance from its commercial context, using smell as a creative material instead

BOOKMARK ARTICLE
In this event dedicated to olfactory experimentation, the artists harness the power of scent to unlock vivid memories. - Matteo Viti, Federico Gherardi
The molecules soaked into the paper create a distinctive and abstract field of scent. - Matteo Viti, Federico Gherardi
An adjacent room featured fragrance brands that are challenging traditional olfactory and aesthetic conventions. - Matteo Viti, Federico Gherardi

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Project development
Installation artist
Olfactory artist
Sissel Tolaas
Object design
Object design

System Preferences stages an artistic intervention at 10 Corso Como, showing that fragrance can go much further than the perfume counter.

Key Facts

Upon entering the Olfactory Signals 01

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