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Hermès enrichens its product universe by storytelling through event space

BOOKMARK ARTICLE
Scenographer Ibby Njoya turned one of Hermès’ classic silk scarf designs into an immersive setting celebrating creativity and self-expression. - Annabel Elston
Depicting two 19th-century ceremonial bridles, Hermès’ Brides de Gala scarf – designed in 1957 by Hugo Grygkar – speaks to the brand’s equestrian heritage and craftsmanship. - Amelia Allen
Ibby Njoya was asked to interpret the classic design for Brides de Galaxy, an event held in an industrial London studio. - Amelia Allen

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Location
Design
Ibby Njoya
Brand
Production
Studio Boum

Scenographer Ibby Njoya turned one of Hermès’ classic silk scarf designs into an immersive setting celebrating creativity and self-expression.

Key features 

Depicting two 19th-centu

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